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~subject:"Marketing theory"
~person:"Tzempelikos, Nektarios"
~person:"Rollins, Minna"
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Marketing theory
B-to-B-Marketing
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Business-to-business marketing
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Marketingmanagement
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Charles Edward Lindblom
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Tzempelikos, Nektarios
Rollins, Minna
LaPlaca, Peter J.
4
Lindgreen, Adam
4
Claßen, Matthias
3
Katrichis, Jerome M.
3
Lilien, Gary L.
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Backhaus, Klaus
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Brennan, Ross
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Di Benedetto, C. Anthony
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Möller, K. E. Kristian
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Ulaga, Wolfgang
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Vargo, Stephen L.
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Voeth, Markus
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Ahlert, Dieter
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Ahonen, Toni
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Alnakhli, Hayam
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business-to-business marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
2
Some reflections on the state of business-to-business marketing research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
3
Improving relevance in B2B research : analysis and recommendations
Brennan, Ross
;
Tzempelikos, Nektarios
;
Wilson, Jonathan
- In:
The journal of business & industrial marketing
29
(
2014
)
7/8
,
pp. 601-609
Persistent link: https://www.econbiz.de/10010422023
Saved in:
4
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
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