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~subject:"Markenführung"
~isPartOf:"Business-to-business brand management : theory, research and executive case study exercises"
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Markenführung
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Brand management
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Business-to-business marketing
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Internal branding
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Market segmentation
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Keller, Kevin Lane
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Business-to-business brand management : theory, research and executive case study exercises
Industrial marketing management : the international journal for industrial and high-tech firms
63
The journal of business & industrial marketing
17
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Journal of business research : JBR
10
SpringerLink / Bücher
9
Innovatives Markenmanagement
6
Journal of business-to-business marketing
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of strategic marketing
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
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Aufbruch : Ingredient Branding schafft Werte
2
Corporate reputation review : an international journal
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European journal of marketing : EJM
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Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
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Innovative Markenführung und -implementierung
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Journal of marketing theory and practice
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Marketing intelligence & planning
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Research
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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The journal of brand management : an international journal
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The marketing review
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Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Brand management ; Vol. 4
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Brand management in emerging markets : theories and practice
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Business-to-business marketing management : strategies, cases and solutions
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Businesses
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Central European business review : CEBR
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Cogent business & management
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DUV / Wirtschaftswissenschaft
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Economic research
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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European journal of marketing
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Finance India : the quarterly journal of Indian Institute of Finance
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Building a strong business-to-business brand
Keller, Kevin Lane
- In:
Business-to-business brand management : theory, …
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(pp. 11-31)
.
2009
Persistent link: https://www.econbiz.de/10008661023
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