//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Markenführung"
~person:"Beverland, Michael B."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2B relationship"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
B-to-B-Marketing
6
Business-to-business marketing
6
Lieferantenmanagement
3
Supplier relationship management
3
Brand management
2
Agro-industry
1
Agroindustrie
1
B2B
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Brand image
1
Case research
1
Coronavirus
1
Crisis management
1
Design thinking
1
Epidemic
1
Epidemie
1
Exploration and exploitation
1
Forschung
1
HR marketing
1
Industrial marketing
1
Innovation
1
Innovation management
1
Innovationsmanagement
1
Knowledge
1
Knowledge diffusion
1
Krisenmanagement
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Marxism
1
Marxismus
1
Neuseeland
1
New Zealand
1
Personalmarketing
1
Research
1
Theory development
1
Value analysis
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Language
All
English
2
Author
All
Beverland, Michael B.
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
4
Burmann, Christoph
4
Homburg, Christian
4
Keller, Kevin Lane
4
Sarkar, Soumya
4
Zablah, Alex R.
4
Brown, Brian
3
Brown, Brian P.
3
Donthu, Naveen
3
Krause, Juliane
3
Nyadzayo, Munyaradzi W.
3
O'Cass, Aron
3
Pförtsch, Waldemar A.
3
Richter, Markus
3
Schmitt, Jens
3
Schultheiss, Björn
3
Singh, Jaywant
3
Ahlert, Martin
2
Anees-ur-Rehman, Muhammad
2
Bausback, Nadine
2
Bellenger, Danny
2
Belz, Christian
2
Biedenbach, Galina
2
Brock, Christian
2
Casidy, Riza
2
Cassia, Fabio
2
Dash, Satyabhusan
2
De Chernatony, Leslie
2
Ermer, Beatrice
2
Ewing, Michael
2
Geigenmüller, Anja
2
Gey, Thomas
2
Henseler, Jörg
2
Honal, Andrea
2
Ind, Nicholas
2
Iyer, Pramod
2
Jensen, Stefanie
2
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
Market orientation : transforming food and agribusiness around the customer
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
From strategy to tactics : building, implementing, and managing brand equity in business markets
Lindgreen, Adam
;
Beverland, Michael B.
;
Farrelly, Francis
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1223-1225
Persistent link: https://www.econbiz.de/10008807167
Saved in:
2
Business-to-business brand orientation
Beverland, Michael B.
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 69-81)
.
2010
Persistent link: https://www.econbiz.de/10010474616
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->