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~subject:"Markenführung"
~person:"O'Cass, Aron"
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Markenführung
B-to-B-Marketing
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Business-to-business marketing
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O'Cass, Aron
Baumgarth, Carsten
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of strategic marketing
1
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ECONIS (ZBW)
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Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Vesal, Mahdi
;
Siahtiri, Vida
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 321-331
Persistent link: https://www.econbiz.de/10012491089
Saved in:
2
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
3
The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance
O'Cass, Aron
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 571-581
Persistent link: https://www.econbiz.de/10003983988
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