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~subject:"Markenführung"
~subject:"Consumer behaviour"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
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Markenführung
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
93
The journal of business & industrial marketing
35
Journal of business research : JBR
18
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Journal of business-to-business marketing
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Innovatives Markenmanagement
6
European journal of marketing : EJM
5
Journal of strategic marketing
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of personal selling & sales management
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing intelligence & planning
4
Research
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Journal of marketing theory and practice
3
Journal of retailing and consumer services
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springer eBook Collection
3
Aufbruch : Ingredient Branding schafft Werte
2
Corporate reputation review : an international journal
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
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Innovative Markenführung und -implementierung
2
Journal of business market management : JBM
2
Journal of the Academy of Marketing Science
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
The journal of brand management : an international journal
2
The journal of personal selling & sales management : JPSSM
2
The journal of product innovation management : an international publication of the Product Development & Management Association
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The marketing review
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The service industries journal
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Total quality management & business excellence
2
Advances in electronic marketing
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Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
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Asia Pacific business review
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Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
2
Engaged, but with what? : objects of engagement in technology-aided B2B customer interactions
Pöyry, Essi
;
Parvinen, Petri
;
Mattila, Osmo
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 334-360
Persistent link: https://www.econbiz.de/10012249033
Saved in:
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