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~subject:"Markenführung"
~subject:"Consumer behaviour"
~isPartOf:"Journal of marketing theory and practice"
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Markenführung
Consumer behaviour
B-to-B-Marketing
11
Business-to-business marketing
11
Brand management
2
Consumer goods industry
2
Customer retention
2
Einzelhandel
2
Konsumgüterindustrie
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2
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Lieferantenmanagement
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Badrinarayanan, Vishag
1
Biong, Harald
1
Bush, Alan J.
1
Laverie, Debra A.
1
Moncrief, William C.
1
Shannahan, Kirby L. J.
1
Shannahan, Rachelle J.
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Silkoset, Ragnhild
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Journal of marketing theory and practice
Industrial marketing management : the international journal for industrial and high-tech firms
93
The journal of business & industrial marketing
35
Journal of business research : JBR
18
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
11
Journal of business-to-business marketing
10
SpringerLink / Bücher
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Innovatives Markenmanagement
6
European journal of marketing : EJM
5
Journal of strategic marketing
5
The journal of product & brand management
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of personal selling & sales management
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Marketing intelligence & planning
4
Research
4
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Gabler Edition Wissenschaft
3
Journal of retailing and consumer services
3
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
3
Springer eBook Collection
3
Aufbruch : Ingredient Branding schafft Werte
2
Corporate reputation review : an international journal
2
Gabler Edition Wissenschaft / Strategie, Marketing und Informationsmanagement
2
Innovative Markenführung und -implementierung
2
Journal of business market management : JBM
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of the Academy of Marketing Science
2
Kommunikation und Krise : wie Entscheider die Wirklichkeit definieren
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
The journal of brand management : an international journal
2
The journal of personal selling & sales management : JPSSM
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
The marketing review
2
The service industries journal
2
Total quality management & business excellence
2
Advances in electronic marketing
1
Aktuelle Marketing- und Management-Trends : das Beste aus Theorie und Praxis
1
Asia Pacific business review
1
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ECONIS (ZBW)
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1
Taking the good with the bad : customer type as a segmentation criterion and differential influencer of sales performance
Shannahan, Rachelle J.
;
Shannahan, Kirby L. J.
;
Bush, …
- In:
Journal of marketing theory and practice
24
(
2016
)
3
,
pp. 283-305
Persistent link: https://www.econbiz.de/10011532824
Saved in:
2
The ineffectiveness of corporate brand investments in creating price premiums
Biong, Harald
;
Silkoset, Ragnhild
- In:
Journal of marketing theory and practice
22
(
2014
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10010357869
Saved in:
3
The role of manufacturers' salespeople in inducing brand advocacy by retail sales associates
Badrinarayanan, Vishag
;
Laverie, Debra A.
- In:
Journal of marketing theory and practice
21
(
2013
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10009729469
Saved in:
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