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~person:"Johnston, Wesley J."
~subject:"Marketing theory"
~subject:"Online-Marketing"
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Johnston, Wesley J.
Wille-Baumkauff, Benjamin
6
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4
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4
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4
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
1
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ECONIS (ZBW)
4
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Managing the content of LinkedIn posts : influence on B2B customer engagement and sales?
Mora Cortez, Roberto
;
Johnston, Wesley J.
;
Ghosh …
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490626
Saved in:
2
Revisiting the theory of business-to-business advertising
Mora Cortez, Roberto
;
Gilliland, David I.
;
Johnston, …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 642-656
Persistent link: https://www.econbiz.de/10012291405
Saved in:
3
The future of B2B marketing theory : a historical and prospective analysis
Mora Cortez, Roberto
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 90-102
Persistent link: https://www.econbiz.de/10011775989
Saved in:
4
Does customer information usage improve a firm's performance in business-to-business markets?
Rollins, Minna
;
Bellenger, Danny N.
;
Johnston, Wesley J.
- In:
Industrial marketing management : the international …
41
(
2012
)
6
,
pp. 984-994
Persistent link: https://www.econbiz.de/10009656652
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