//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"und"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2C marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
1
Consumer goods marketing
1
Deutschland
1
Germany
1
Konsumentenverhalten
1
Konsumgütermarketing
1
Marketing management
1
Marketingmanagement
1
Psychology of advertising
1
Theorie
1
Theory
1
Werbepsychologie
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Bibliografie enthalten
1
Bibliography included
1
Hochschulschrift
1
Thesis
1
Language
All
Undetermined
German
345
English
234
French
4
Italian
1
Spanish
1
Swedish
1
Ukrainian
1
more ...
less ...
Author
All
Weber, Adelheid
1
Published in...
All
Europäische Hochschulschriften / 5
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ein Zwei-Stufen-Modell der Marktreaktion : ein Instrument zur Analyse und Planung des Marketing-Mix-Einsatzes im wettbewerblichen Umfeld
Weber, Adelheid
-
1993
Persistent link: https://www.econbiz.de/10000857819
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->