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~person:"Esch, Franz-Rudolf"
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Esch, Franz-Rudolf
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Evaluation and feedback effects of limited editions in FMCG categories
Esch, Franz-Rudolf
;
Winter, Kai
- In:
Cutting edge international research
,
(pp. 21-36)
.
2010
Persistent link: https://www.econbiz.de/10003985033
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Mental Convenience beim Einkaufen
Esch, Franz-Rudolf
;
Rutenberg, Jan
- In:
Thexis : Fachzeitschrift für Marketing ; …
21
(
2004
)
4
,
pp. 22-26
Persistent link: https://www.econbiz.de/10002227532
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