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~person:"Gegenmantel, Rolf"
~type:"book"
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Search: subject_exact:"B2C marketing"
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Betriebliches Informationssystem
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Business intelligence system
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Consumer goods marketing
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Konsumgütermarketing
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Theorie
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Gegenmantel, Rolf
Klapper, Daniel
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Ahlert, Dieter
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Arbeitspapier / Johann-Wolfgang-Goethe-Universität Frankfurt am Main, Fachbereich Wirtschaftswissenschaften, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
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Gabler Edition Wissenschaft : Marketing und neue Institutionenökonomik
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Key-Account-Management in der Konsumgüterindustrie
Gegenmantel, Rolf
-
1996
Persistent link: https://www.econbiz.de/10000944526
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MITRIAS - Computergestütztes Kundenmanagement in der Konsumgüterindustrie
Gegenmantel, Rolf
;
Irmscher, Markus
;
Litzinger, Dieter
-
1994
Persistent link: https://www.econbiz.de/10000911146
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