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~isPartOf:"Journal of fashion marketing and management"
~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
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Journal of fashion marketing and management
Gabler Edition Wissenschaft
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Gabler Edition Wissenschaft / Marken- und Produktmanagement
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Reihe: Marketing : MAR
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Selling modernity : advertising in twentieth-century Germany
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
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Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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International advertising and communication : current insights and empirical findings
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International journal of business and globalisation : IJBG
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Young consumers : insight and ideas for responsible marketers
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Response to activewear apparel advertisements by US baby boomers : an examination of cognitive versus chronological age factors
Wray, Anja Zurcher
;
Hodges, Nancy
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 8-23
Persistent link: https://www.econbiz.de/10003696343
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