//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Berghoff, Hartmut"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2C-Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer goods marketing
2
Fotoindustrie
2
Konsumgütermarketing
2
Photographic industry
2
1926-1945
1
1933-1945
1
Deutschland
1
Deutschland (bis 1945)
1
Dictatorship
1
Diktatur
1
Faschismus
1
Fascism
1
Firm growth
1
Germany
1
Germany (until 1945)
1
I.G. Farbenindustrie Aktiengesellschaft
1
IG-Farbenindustrie-AG Agfa <Berlin>
1
Marketing management
1
Marketingmanagement
1
Unternehmenswachstum
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Language
All
German
1
English
1
Author
All
Berghoff, Hartmut
Ahlert, Dieter
11
Gierl, Heribert
8
Klapper, Daniel
8
Diller, Hermann
6
Gedenk, Karen
5
Großmann, Tina
5
Meffert, Heribert
5
Wright, Joshua D.
5
Bjørnstad, Roger
4
Gundlach, Gregory T.
4
Görtz, Gunnar
4
Helm, Roland
4
Hildebrandt, Lutz
4
Huber, Frank
4
Kalstad, Kjartan Øren
4
Landschulze, Sebastian
4
Neslin, Scott A.
4
Olbrich, Rainer
4
Bauer, Hans H.
3
Boch, Sonja
3
Bodenstein, Gerhard
3
Borchert, Margret
3
Borchert, Stefan
3
Chapman, Craig J.
3
Fantapié Altobelli, Claudia
3
Hennig-Thurau, Thorsten
3
Hesse, Josef
3
Hurth, Joachim
3
Klein, Benjamin
3
Liu, Yanli
3
Mosca, Fabrizio
3
Neidhart, Michael
3
Steenburgh, Thomas J.
3
Zentes, Joachim
3
Aaker, Jennifer
2
Ahmed, Zafar U.
2
Bagusat, Ariane
2
Bauer, Erich
2
Boha, Julian
2
more ...
less ...
Published in...
All
Journal of historical research in marketing
1
Zeitschrift für Unternehmensgeschichte
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Flourishing in a dictatorship : Agfa's marketing and the Nazi regime
Berghoff, Hartmut
;
Kolbow, Berti
- In:
Journal of historical research in marketing
5
(
2013
)
1
,
pp. 71-96
Persistent link: https://www.econbiz.de/10009758520
Saved in:
2
Konsumgütermarketing im Rüstungsboom : Wachstumsstrategien der IG-Farben-Sparte Agfa, 1933 bis 1945
Berghoff, Hartmut
;
Kolbow, Berti
- In:
Zeitschrift für Unternehmensgeschichte
55
(
2010
)
2
,
pp. 129-160
Persistent link: https://www.econbiz.de/10008663322
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->