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subject:"Markenführung"
~person:"Völckner, Franziska"
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Search: subject_exact:"B2C-Marketing"
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Markenführung
Brand
2
Brand management
2
Consumer goods marketing
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Konsumgütermarketing
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Völckner, Franziska
Ahlert, Dieter
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Boch, Sonja
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Gedenk, Karen
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Journal of business economics : JBE
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Erfolgsfaktoren des Markentransfers: eine kausalanalytische Betrachtung
Völckner, Franziska
- In:
Journal of business economics : JBE
74
(
2004
)
11
,
pp. 1137-1162
Persistent link: https://www.econbiz.de/10002426128
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2
Erfolgsfaktoren von Markentransfers : eine empirische Analyse für kurzlebige Konsumgüter
Sattler, Henrik
;
Völckner, Franziska
;
Zatloukal, Grit
- In:
Marketing : ZFP ; journal of research and management
25
(
2003
)
3
,
pp. 147-168
Persistent link: https://www.econbiz.de/10001779655
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