//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenführung"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B2C-Marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Consumer goods marketing
95
Konsumgütermarketing
95
Deutschland
27
Germany
27
Theorie
22
Theory
22
Consumer behaviour
18
Konsumentenverhalten
18
Beziehungsmarketing
15
Relationship marketing
15
Lieferantenmanagement
14
Supplier relationship management
14
Brand management
12
Brand
10
Markenartikel
10
Marketing management
10
Marketingmanagement
10
International marketing
9
Internationales Marketing
9
Preismanagement
7
Pricing strategy
7
Advertising effects
6
Distribution channel
6
Handelsmarketing
6
Market research
6
Marktforschung
6
Retail marketing
6
Vertriebsweg
6
Werbewirkung
6
Consumer goods industry
5
Konsumgüterindustrie
5
Welt
5
World
5
Advertising
4
Consumer goods
4
Konsumgüter
4
Luxury goods
4
Luxusgüter
4
Werbung
4
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Aufsatz im Buch
Article in journal
21
Aufsatz in Zeitschrift
21
Hochschulschrift
21
Thesis
18
Book section
12
Graue Literatur
10
Non-commercial literature
10
Arbeitspapier
6
Working Paper
6
Case study
3
Fallstudie
3
Collection of articles of several authors
2
Handbook
2
Handbuch
2
Sammelwerk
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
7
German
5
Author
All
Ahlert, Dieter
2
Baetzgen, Andreas
1
Gheisary, Esmira
1
Gierl, Heribert
1
Halpert, Karen D.
1
Kapferer, Jean-Noël
1
Kozinets, Robert V.
1
Michael, Bernd M.
1
Padma, R.
1
Sharma, Pawan Kumar
1
Tropp, Jörg
1
Venkatesh, Umashankar
1
Webb, Bill
1
more ...
less ...
Published in...
All
Aufbruch : Ingredient Branding schafft Werte
1
Cases on branding strategies and product development : successes and pitfalls
1
Flagship marketing : concepts and places
1
Global entrepreneurship and new venture creation in the sharing economy
1
Handbuch Kommunikationsmanagement
1
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
1
Innovative Markenführung und -implementierung
1
International fragmentation : impacts and prospects for manufacturing, marketing, economy, and growth
1
Schnittstellen (in) der Medienökonomie
1
The Routledge companion to contemporary brand management
1
The behavioral enterprise
1
Vertikales Marketing und Markenführung im Zeichen von Category-Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
12
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Branding impetus for start-ups : relevance and rhetoric
Venkatesh, Umashankar
- In:
Global entrepreneurship and new venture creation in the …
,
(pp. 54-74)
.
2018
Persistent link: https://www.econbiz.de/10011764046
Saved in:
2
Should the devil wear Prada? : analyzing consumers' responses to luxury branding
Gheisary, Esmira
- In:
International fragmentation : impacts and prospects for …
,
(pp. 19-35)
.
2016
Persistent link: https://www.econbiz.de/10011550836
Saved in:
3
The challenges of luxury branding
Kapferer, Jean-Noël
- In:
The Routledge companion to contemporary brand management
,
(pp. 473-491)
.
2016
Persistent link: https://www.econbiz.de/10011515466
Saved in:
4
Markenmedien - Beobachtungen eines neuen Phänomens an der Schnittstelle von Marken und Medien
Baetzgen, Andreas
;
Tropp, Jörg
- In:
Schnittstellen (in) der Medienökonomie
,
(pp. 108-125)
.
2015
Persistent link: https://www.econbiz.de/10011388395
Saved in:
5
A case study on pitfalls in branding of Boroline
Padma, R.
;
Sharma, Pawan Kumar
- In:
Cases on branding strategies and product development : …
,
(pp. 239-253)
.
2015
Persistent link: https://www.econbiz.de/10010504638
Saved in:
6
Positionierung von Produkten und Marken : Grundlagen und Fallbeispiele
Gierl, Heribert
- In:
Innovative Markenführung und -implementierung
,
(pp. 165-189)
.
2011
Persistent link: https://www.econbiz.de/10009349232
Saved in:
7
Brand fans : when entertainment + marketing integrate online
Kozinets, Robert V.
-
2010
Persistent link: https://www.econbiz.de/10008759902
Saved in:
8
Die Markenarchitektur für Ingredient Branding : wie viel man von Kosumgüter-Marken für eine kompetitive Markengestaltung lernen kann
Michael, Bernd M.
- In:
Aufbruch : Ingredient Branding schafft Werte
,
(pp. 416-445)
.
2009
Persistent link: https://www.econbiz.de/10003894430
Saved in:
9
A classification approach to flagships stores
Webb, Bill
- In:
Flagship marketing : concepts and places
,
(pp. 20-31)
.
2008
Persistent link: https://www.econbiz.de/10003827351
Saved in:
10
The credit card industry - from financial products to consumer brands
Halpert, Karen D.
- In:
Handbuch Kommunikationsmanagement
,
(pp. 587-597)
.
2005
Persistent link: https://www.econbiz.de/10003315156
Saved in:
11
Integriertes Markenmanagement in kundengetriebenen Category Management-Netzwerken
Ahlert, Dieter
- In:
Vertikales Marketing und Markenführung im Zeichen von …
,
(pp. 15-59)
.
2001
Persistent link: https://www.econbiz.de/10001631012
Saved in:
12
Integriertes Markenmanagement in Distributionsnetzen : vom Co-Branding zur netzgeführten Marke
Ahlert, Dieter
- In:
Handelsmarken : Zukunftsperspektiven der …
,
(pp. 431-453)
.
2001
Persistent link: https://www.econbiz.de/10001580473
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->