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~subject:"Women"
~person:"Guthrie, Michelle F."
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Guthrie, Michelle F.
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The journal of brand management : an international journal
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The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
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