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type_genre:"Fallstudie"
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Journal of sport management : the official journal of the North American Society of Sport Management
3
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ECONIS (ZBW)
15
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1
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15
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15
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date (oldest first)
1
Estimating the value of provincial rugby in New Zealand : the case of Wanganui
Richardson, Samuel
-
2012
Persistent link: https://www.econbiz.de/10009625456
Saved in:
2
Marketing quality and complaints among professional sport teams : case study
Smith-Ditizio, Amber A.
- In:
Business strategies : types, benefits and effects on …
,
(pp. 1-26)
.
2015
Persistent link: https://www.econbiz.de/10010499531
Saved in:
3
Markenmanagement in einem Sportverband zwischen Haupt- und Ehrenamt : das Beispiel Badischer Handball-Verband e.V.
Könecke, Thomas
;
Fischer, Nils
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 483-499)
.
2014
Persistent link: https://www.econbiz.de/10010354026
Saved in:
4
Beko Basketball Bundesliga : die Schaffung und Positionierung einer neuen Marke
Pommer, Jan
;
Kaiser, Dirk
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 465-481)
.
2014
Persistent link: https://www.econbiz.de/10010354027
Saved in:
5
Organizational redirection in highly bureaucratic environments : de-escalation of commitment among Division I athletic departments
Hutchinson, Michael
;
Bouchet, Adrien
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 143-161
Persistent link: https://www.econbiz.de/10010371645
Saved in:
6
Major League Baseball and the Dominican Republic : what is in the best interest of the players?
Bouchet, Adrien
;
Troilo, Michael
;
Peachey, Jon Welty
- In:
Sport management review
16
(
2013
)
2
,
pp. 236-250
Persistent link: https://www.econbiz.de/10009757779
Saved in:
7
The effects of ICT on sports fan management
Ruta, Dino
;
Imperatori, Barbara
;
Cavenaghi, John
- In:
Social e-enterprise : value creation through ICT
,
(pp. 243-262)
.
2013
Persistent link: https://www.econbiz.de/10009678424
Saved in:
8
Economic value of celebrity endorsements : Tiger Woods' impact on sales of Nike golf balls
Chung, Kevin Y. C.
;
Derdenger, Timothy P.
;
Srinivasan, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10009736690
Saved in:
9
If you build it, will they come? : a case study of digital spaces and brand in the National Basketball Association
Pfahl, Michael E.
;
Kreutzer, Andrew
;
Maleski, Mike
; …
- In:
Sport management review
15
(
2012
)
4
,
pp. 518-537
Persistent link: https://www.econbiz.de/10009628060
Saved in:
10
A new age of demand-based pricing : an examination of dynamic ticket pricing and secondary market prices in Major League Baseball
Shapiro, Stephen L.
;
Drayer, Joris
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 532-546
Persistent link: https://www.econbiz.de/10009706387
Saved in:
11
Developing a pricing strategy for the Los Angeles Dodgers
Parris, Denise Linda
;
Drayer, Joris
;
Shapiro, Stephen L.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
4
,
pp. 256-264
Persistent link: https://www.econbiz.de/10009710122
Saved in:
12
The globalization of sport and the mass-mediated identity of Hines Ward in South Korea
Jun, Jong Woo
;
Lee, Hyung Min
- In:
Journal of sport management : the official journal of …
26
(
2012
)
2
,
pp. 103-112
Persistent link: https://www.econbiz.de/10009540562
Saved in:
13
The Kia Amateur Australian Open : lessons for sponsor activation and event management
Fairley, Sheranne
;
Tyler, B. David
- In:
Sport management review
14
(
2011
)
1
,
pp. 25-32
Persistent link: https://www.econbiz.de/10008859165
Saved in:
14
Public relations and communication in Sport
Hopwood, Maria
- In:
Sport public relations and communication
,
(pp. 13-32)
.
2010
Persistent link: https://www.econbiz.de/10003948959
Saved in:
15
Savannah Sand Gnats : macro strategies for using identity to increase attendance in Minor League Baseball
Lachowetz, Tony
;
Dees, Windy
;
Todd, Sam
;
Ryan, Elizabeth
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
4
,
pp. 222-227
Persistent link: https://www.econbiz.de/10003940624
Saved in:
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