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language:"eng"
~subject:"Services marketing"
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Services marketing
Bankmarketing
268
Bank marketing
264
Beziehungsmarketing
80
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80
Bank
66
Finanzdienstleistung
44
Financial services
43
Consumer behaviour
37
Konsumentenverhalten
37
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35
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33
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32
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32
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31
Theorie
23
Customer satisfaction
22
Kundenzufriedenheit
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Theory
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Banking services
19
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16
Indien
16
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15
Marketing
15
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13
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Marketingmanagement
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Marketing management
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Al-alak, Basheer A.
1
Almoula, Trupti Samir
1
Batra, Dharminder Kumar
1
Chan, Kara
1
Chen, Jie
1
Gera, Rajat
1
Harrison, Tina Suzanne
1
Heinonen, Kristina
1
Husain, Syed M.
1
Islam, Md. Ashraful
1
Koskull, Catharina von
1
Kumar, Satyendra
1
Mittal, Sanjiv
1
Onyia, Okey Peter
1
Shostack, G. L.
1
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American Bankers Association
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The international journal of bank marketing : IJBM
3
Bangladesh journal of political economy
1
Field guide to case study research in business-to-business marketing and purchasing
1
International journal of financial services management : IJFSM
1
Journal of marketing
1
Journal of retailing and consumer services
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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A comparative study of customer service level based on service marketing mix (7Ps) in selected public and private sector banks in Bhopal, MP, India, by using mystery shopping as a...
Kumar, Satyendra
;
Almoula, Trupti Samir
- In:
International journal of financial services management …
10
(
2020
)
3
,
pp. 239-267
Persistent link: https://www.econbiz.de/10012510366
Saved in:
2
ABA bank marketing and sales / American Bankers Association
American Bankers Association
-
Washington, DC : ABA
;
[Erscheinungsort nicht …
-
46.2014-vol. 47, no. 8 (October 2015) ; damit …
Persistent link: https://www.econbiz.de/10010514167
Saved in:
3
Marketing bank services to youth in China
Chan, Kara
;
Tsang, Lennon
;
Chen, Jie
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
3
,
pp. 278-289
Persistent link: https://www.econbiz.de/10011786185
Saved in:
4
ABA bank marketing and sales
American Bankers Association
-
Washington, DC : ABA
-
46.2014-vol. 47, no. 8 (October 2015) ; damit …
Persistent link: https://www.econbiz.de/10010514166
Saved in:
5
An evaluation of an integrated perspective of perceived service quality for retail banking services in India
Mittal, Sanjiv
;
Gera, Rajat
;
Batra, Dharminder Kumar
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
3
,
pp. 330-350
Persistent link: https://www.econbiz.de/10011383612
Saved in:
6
Ethnographic research in service marketing : theory, methods, and practice
Koskull, Catharina von
- In:
Field guide to case study research in …
,
(pp. 101-145)
.
2014
Persistent link: https://www.econbiz.de/10011413778
Saved in:
7
Towards a universal model of internet banking adoption : initial conceptualization
Harrison, Tina Suzanne
;
Onyia, Okey Peter
;
Tagg, Stephen K.
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
7
,
pp. 647-687
Persistent link: https://www.econbiz.de/10010423921
Saved in:
8
Impact of marketing activities on relationship quality in the Malaysian banking sector
Al-alak, Basheer A.
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10010348751
Saved in:
9
Multiple perspectives on customer relationships : editorial
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 450-456
Persistent link: https://www.econbiz.de/10010415439
Saved in:
10
ABA bank marketing : the premier source of innovative marketing for the financial services industry
American Bankers Association
-
Washington, DC : ABA Marketing Network
-
33.2001,6 - 45.2013
Persistent link: https://www.econbiz.de/10001623000
Saved in:
11
Some basic issues relating to service marketing in the banking sector of Bangladesh
Husain, Syed M.
;
Islam, Md. Ashraful
- In:
Bangladesh journal of political economy
17
(
2002
)
2
,
pp. 257-270
Persistent link: https://www.econbiz.de/10002516593
Saved in:
12
Service positioning through structural change
Shostack, G. L.
- In:
Journal of marketing
51
(
1987
)
1
,
pp. 34-43
Persistent link: https://www.econbiz.de/10001053011
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