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~isPartOf:"The international journal of bank marketing : IJBM"
~isPartOf:"Strategie- und Informationsmanagement"
~subject:"Brand management"
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Brand management
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The international journal of bank marketing : IJBM
Strategie- und Informationsmanagement
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Managing brand identity : effects on the employees
Bravo, Rafael
;
Buil, Isabel
;
De Chernatony, Leslie
; …
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
1
,
pp. 2-23
Persistent link: https://www.econbiz.de/10011617832
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