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~isPartOf:"Information systems research : ISR"
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Search: subject_exact:"Banner advertising"
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Subject
All
Internet
Internet marketing
83
Online-Marketing
83
Social Web
42
Social web
42
Consumer behaviour
29
Konsumentenverhalten
29
Online retailing
29
Online-Handel
29
Viral marketing
26
Virales Marketing
26
Advertising effects
17
E-commerce
17
Electronic Commerce
17
Werbewirkung
17
social media
17
Search engine
15
Suchmaschine
15
Advertising
10
Werbung
10
Preismanagement
9
Pricing strategy
9
Digital platform
8
Digitale Plattform
8
online reviews
8
Auction theory
7
Auktionstheorie
7
electronic commerce
6
user-generated content
6
Bayes-Statistik
5
Bayesian inference
5
Internet-Auktion
5
Online auction
5
Product information
5
Product quality
5
Produktinformation
5
Produktqualität
5
Social relations
5
Soziale Beziehungen
5
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5
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14
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14
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14
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English
14
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All
Ghose, Anindya
2
Pant, Gautam
2
Ananthakrishnan, Uttara M.
1
Bhatnagar, Amit
1
Chan, Jason
1
Chen, Jianqing
1
Cho, Daegon
1
Choi, Angela Aerry
1
De Vreede, Gert-Jan
1
Fan, Wenjuan
1
Ghasemkhani, Hossein
1
Goldfarb, Avi
1
Grewal, Rajdeep
1
Han, Sang Pil
1
Ho, Yi-Chun
1
Ho, Yi-Jen
1
Kannan, Karthik
1
Khern-am-nuai, Warut
1
Kokkodis, Marios
1
Kumar, Subodha
1
Kwark, Young
1
Lappas, Theodoros
1
Li, Beibei
1
Mojumder, Probal
1
Moon, Jae Yun
1
Oh, Wonseok
1
Qiu, Liangfei
1
Raghunathan, Srinivasan
1
Sabnis, Gaurav
1
Sen, Arun
1
Sheng, Olivia R. Liu
1
Sinha, Atish P.
1
Smith, Michael D.
1
Srinivasan, Padmini
1
Steele, Logan M.
1
Tan, Yong
1
Vreede, Triparna de
1
Yim, Dobin
1
Yin, Dezhi
1
Zhou, Qiqi
1
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Published in...
All
Information systems research : ISR
International journal of internet marketing and advertising : IJIMA
15
Journal of business research : JBR
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of management information systems : JMIS
13
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of internet commerce
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of e-business research : an official publication of the Information Resources Management Association
8
International journal of electronic marketing and retailing : IJEMR
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of retailing and consumer services
8
Electronic commerce research
7
European research studies
7
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
SpringerLink / Bücher
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of business information systems : IJBIS
6
Journal of strategic marketing
6
Marketing letters : a journal of research in marketing
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Electronic markets : the international journal on networked business
5
Information economics and policy : IEP
5
International journal of industrial organization
5
International journal of technology marketing : IJTMkt
5
Journal of marketing research : JMR
5
Journal of travel and tourism marketing
5
Technological forecasting & social change : an international journal
5
Australasian marketing journal
4
Discussion papers / CEPR
4
Health marketing quarterly
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of retail & distribution management
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of hospitality marketing & management
4
Marketing intelligence & planning
4
Review of industrial organization : RIO
4
The journal of product & brand management
4
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ECONIS (ZBW)
14
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1
Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi
;
Vreede, Triparna de
;
Steele, Logan M.
;
De …
- In:
Information systems research : ISR
34
(
2023
)
3
,
pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
Saved in:
2
Should doctors open online consultation services? : an empirical investigation of their impact on offline appointments
Fan, Wenjuan
;
Zhou, Qiqi
;
Qiu, Liangfei
;
Kumar, Subodha
- In:
Information systems research : ISR
34
(
2023
)
2
,
pp. 629-651
Persistent link: https://www.econbiz.de/10014325081
Saved in:
3
A tangled web : should online review portals display fraudulent reviews?
Ananthakrishnan, Uttara M.
;
Li, Beibei
;
Smith, Michael D.
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 950-971
Persistent link: https://www.econbiz.de/10012298138
Saved in:
4
Your hometown matters : popularity-difference bias in online reputation platforms
Kokkodis, Marios
;
Lappas, Theodoros
- In:
Information systems research : ISR
31
(
2020
)
2
,
pp. 412-430
Persistent link: https://www.econbiz.de/10012295004
Saved in:
5
The digital sin city : an empirical study of Craigslist’s impact on prostitution trends
Chan, Jason
;
Mojumder, Probal
;
Ghose, Anindya
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 219-238
Persistent link: https://www.econbiz.de/10012038221
Saved in:
6
When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Choi, Angela Aerry
;
Cho, Daegon
;
Yim, Dobin
;
Moon, Jae Yun
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1164-1183
Persistent link: https://www.econbiz.de/10012153318
Saved in:
7
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
8
Providing a window of opportunity for converting eStore visitors
Bhatnagar, Amit
;
Sen, Arun
;
Sinha, Atish P.
- In:
Information systems research : ISR
28
(
2017
)
1
,
pp. 22-32
Persistent link: https://www.econbiz.de/10011686224
Saved in:
9
Online cash-back shopping : implications for consumers and e-businesses
Ho, Yi-Chun
;
Ho, Yi-Jen
;
Tan, Yong
- In:
Information systems research : ISR
28
(
2017
)
2
,
pp. 250-264
Persistent link: https://www.econbiz.de/10011716893
Saved in:
10
Web footprints of firms : using online isomorphism for competitor identification
Pant, Gautam
;
Sheng, Olivia R. Liu
- In:
Information systems research : ISR
26
(
2015
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10010514448
Saved in:
11
Cable news wars on the Internet : competition and user-generated content
Sabnis, Gaurav
;
Grewal, Rajdeep
- In:
Information systems research : ISR
26
(
2015
)
2
,
pp. 301-319
Persistent link: https://www.econbiz.de/10011296094
Saved in:
12
Online product reviews : implications for retailers and competing manufacturers
Kwark, Young
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Information systems research : ISR
25
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010355238
Saved in:
13
How is the mobile Internet different? : search costs and local activities
Ghose, Anindya
;
Goldfarb, Avi
;
Han, Sang Pil
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 613-631
Persistent link: https://www.econbiz.de/10010128865
Saved in:
14
Predicting web page status
Pant, Gautam
;
Srinivasan, Padmini
- In:
Information systems research : ISR
21
(
2010
)
2
,
pp. 345-364
Persistent link: https://www.econbiz.de/10003995788
Saved in:
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