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institution:"Verband Deutscher Zeitschriftenverleger"
~institution:"Springer International Publishing"
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Mobile marketing channel : online consumer behavior
Shareef, Mahmud Akhter
;
Dwivedi, Yogesh Kumar
;
Kumar, Vinod
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2016
Persistent link: https://www.econbiz.de/10011484549
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2
Programmatic advertising : the successful transformation to automated, data-driven marketing in real-time
Busch, Oliver
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011384197
Saved in:
3
Online brand communities : using the social web for branding and marketing
Martínez-López, Francisco J.
;
Anaya-Sánchez, Rafael
; …
-
2016
Persistent link: https://www.econbiz.de/10014011166
Saved in:
4
q. e. d. - Qualität - Effizienz - Display : Studie zum Einfluss des Werbeumfeldes und der Nutzungsintensität auf die Wirkung von Online-Display-Kampagnen
2009
Persistent link: https://www.econbiz.de/10003902873
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