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type_genre:"Reprint"
~person:"Brodie, Roderick J."
~type_genre:"Aufsatz im Buch"
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Customer engagement : contemporary issues and challenges
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Evolving and emerging issues in marketing strategy
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Nature and purpose of engagement platforms
Breidbach, Christoph F.
;
Brodie, Roderick J.
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 124-136)
.
2016
Persistent link: https://www.econbiz.de/10011430607
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Is e-marketing coming of age? : an examination of the penetration of e-marketing and firm performance
Brodie, Roderick J.
;
Winklhofer, Heidi
;
Coviello, Nicole E.
-
2009
Persistent link: https://www.econbiz.de/10003837009
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