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~isPartOf:"Journal of promotion management : JPM"
~person:"Loureiro, Sandra Maria Correia"
~person:"Arli, Denni"
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Loureiro, Sandra Maria Correia
Arli, Denni
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Journal of promotion management : JPM
Journal of promotion management : innovations in planning and applied research
4
International journal of internet marketing and advertising : IJIMA
2
E-business : state of the art of ICT based challenges and solutions
1
International journal of consumer studies
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Journal of hospitality marketing & management
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ECONIS (ZBW)
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Does social media matter? : investigating the effect of social media features on consumer attitudes
Arli, Denni
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 521-539
Persistent link: https://www.econbiz.de/10011799267
Saved in:
2
Can social media campaigns backfire? : exploring consumers' attitudes and word-of-mouth toward four social media campaigns and its implications on consumer-campaign identification
Arli, Denni
;
Dietrich, Timo
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 834-850
Persistent link: https://www.econbiz.de/10011799616
Saved in:
3
Relationship between companies and the public on Facebook : the Portuguese and the Brazilian context
Loureiro, Sandra Maria Correia
;
Gomes, Daniela Gonçalves
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 705-718
Persistent link: https://www.econbiz.de/10011631937
Saved in:
4
Virtual atmosphere : the effect of pleasure, arousal, and delight on word-of-mouth
Loureiro, Sandra Maria Correia
;
Ribeiro, Lara
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010489058
Saved in:
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