Kao, Yie-Fang; Huang, Li-Shia; Yang, Ming-Hsien - In: International Journal of Revenue Management 1 (2007) 1, pp. 79-96
As the change of economical environment, customers consume sometimes merely for fun, joy and pleasure instead of problems solving or specific product function. For consumers, sports performance means more than competition, but the entertainment, excitement and wonderful memories. For most sport...