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~person:"Meyer, Anton"
~person:"Specht, Jan"
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Meyer, Anton
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Branded spaces : experience enactments and entanglements
1
Die Automobilindustrie von morgen : wie Automobilhersteller und -zulieferer gestärkt aus der Krise hervorgehen können
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Architectural tourism : building for urban travel destinations
Specht, Jan
-
2014
Persistent link: https://www.econbiz.de/10010363015
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2
Architectural Tourism : Building for Urban Travel Destinations
Specht, Jan
-
2014
Tourism and the Built Environment -- Architectural Tourism in the Spatial and Temporal Urban Context -- Contemporary Architecture and the Destination Image -- Architectural Tourism and the Spectaculture.
Persistent link: https://www.econbiz.de/10014020435
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3
Architecture and the destination image : something familiar, something new, something virtual, something true
Specht, Jan
- In:
Branded spaces : experience enactments and entanglements
,
(pp. 43-61)
.
2013
Persistent link: https://www.econbiz.de/10010127221
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4
Architectural Branding : wie die Marke in Architektur erlebbar wird
Raffelt, Ursula
;
Meyer, Anton
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 207-222)
.
2011
Persistent link: https://www.econbiz.de/10009373451
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5
Architectural branding as brand communication : does it contribute to employees' brand commitment?
Raffelt, Ursula
;
Littich, Martina
;
Meyer, Anton
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 247-256
Persistent link: https://www.econbiz.de/10009271592
Saved in:
6
Corporate Architecture : Distinktion und Emotionalisierung in der Automobilindustrie
Raffelt, Ursula
;
Littich, Martina
;
Meyer, Anton
- In:
Die Automobilindustrie von morgen : wie …
,
(pp. 173-211)
.
2009
Persistent link: https://www.econbiz.de/10003848968
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