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~subject:"Consumer behaviour"
~subject:"Beer"
~isPartOf:"Advances in National Brand and Private Label Marketing : 10th International Conference, 2023"
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Consumer behaviour
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Case studies in the beer sector
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Journal of wine economics
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The global brewery industry : markets, strategies, and rivalries
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International journal of industrial organization
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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Southern economic journal
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The rise of breweries and distilleries in the United States
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The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
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