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~type_genre:"Konferenzbeitrag"
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Africa-to-Africa internationalization : key issues and outcomes
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Scientific Annals of Economics and Business
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The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
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2
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
3
The Nigerian beer wars : SABMiller's entry into the Nigerian brewing space
Iheanachor, Nkemdilim
;
Ogbechie, Chris
- In:
Africa-to-Africa internationalization : key issues and …
,
(pp. 151-176)
.
2016
Persistent link: https://www.econbiz.de/10011632840
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