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Produção de sentidos na indústria cultural da cerveja : aspectos do processo discursivo nas ações de marketing de experiências
Monteiro, Renato Augusto
;
Araujo, Fábio Francisco de
- In:
Consumer behavior review : CBR
4
(
2020
)
2
,
pp. 128-145
Persistent link: https://www.econbiz.de/10012285281
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Demanda por cerveja no Brasil: um estudo econométrico
Cysne, Rubens Penha
;
Issler, João Victor
;
Resende, Marcelo
- In:
Pesquisa e planejamento econômico : PPE
31
(
2001
)
2
,
pp. 249-267
Persistent link: https://www.econbiz.de/10001675572
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