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~isPartOf:"Die Betriebswirtschaft : DBW"
~person:"Wentzel, Daniel"
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Die Betriebswirtschaft : DBW
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Interne Markenführung durch Markengeschichten
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
; …
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
4
,
pp. 418-439
Persistent link: https://www.econbiz.de/10003733319
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