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Search: subject_exact:"Behavioral branding"
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Führungsstil
Internal branding
158
Interne Markenführung
158
Brand management
32
Markenführung
32
Markenimage
30
Brand image
28
Deutschland
21
Germany
21
Markenpolitik
20
Corporate reputation
19
Firmenimage
19
Leadership
18
Personalführung
18
Personalmarketing
18
Unternehmenskultur
18
Corporate culture
17
HR marketing
17
Arbeitsverhalten
15
Work behaviour
15
Internal communication
13
Interne Kommunikation
13
Brand equity
10
Markenwert
10
Human Resource Management
9
Internes Marketing
9
Mitarbeiter
9
Personalmanagement
9
Employee retention
8
Mitarbeiterbindung
8
Beziehungsmarketing
7
International marketing
7
Internationales Marketing
7
Relationship marketing
7
B-to-B-Marketing
6
Brand architecture
6
Business-to-business marketing
6
Markenarchitektur
6
Verhalten
6
Automotive industry
5
Consumer behaviour
5
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German
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English
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Tomczak, Torsten
3
Jenewein, Wolfgang
2
Morhart, Felicitas
2
Frazer, Lorelle
1
Herzog, Walter
1
Merrilees, Bill
1
Morhart, Felicitas M.
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Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Journal of business research : JBR
1
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ECONIS (ZBW)
4
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1
Internal branding : franchisor leadership as a critical determinant
Merrilees, Bill
;
Frazer, Lorelle
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 158-164
Persistent link: https://www.econbiz.de/10009715060
Saved in:
2
Turning employees into brand champions : leadership style makes a difference
Morhart, Felicitas M.
;
Herzog, Walter
;
Tomczak, Torsten
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
2
,
pp. 34-43
Persistent link: https://www.econbiz.de/10009419843
Saved in:
3
Mit transformationaler Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 389-406)
.
2009
Persistent link: https://www.econbiz.de/10003856789
Saved in:
4
Mit transformativer Führung das Brand Behavior stärken
Morhart, Felicitas
;
Jenewein, Wolfgang
;
Tomczak, Torsten
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 367-384)
.
2008
Persistent link: https://www.econbiz.de/10003600206
Saved in:
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