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subject:"Leadership"
~isPartOf:"Best practice der Markenführung"
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Best practice der Markenführung
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
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Antecedents and outcomes of employee-based brand equity
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FIR-Edition Forschung
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Ganzheitliche Unternehmensführung in dynamischen Märkten : Festschrift für Univ.-Prof. Dr. Armin Töpfer
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innen beginnen : von der internen Kommunikation zum Internal Branding
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Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
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Kellogg on marketing
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Behavioral Branding : Markenverhalten managen
Esch, Franz-Rudolf
- In:
Best practice der Markenführung
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(pp. 3-19)
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2009
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