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person:"Zhou, Liuning"
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Zhou, Liuning
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Asia Pacific journal of marketing and logistics
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Predicting young American and Chinese consumers' mobile viral attitudes, intents, and behavior
Yang, Hongwei
;
Zhou, Liuning
;
Liu, Hui
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 24-42
Persistent link: https://www.econbiz.de/10009545355
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2
Predicting young Chinese consumers' mobile viral attitudes, intents and behavior
Yang, Hongwei Chris
;
Liu, Hui
;
Zhou, Liuning
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 59-77
Persistent link: https://www.econbiz.de/10009492372
Saved in:
3
Extending TPB and TAM to mobile viral marketing : an exploratory study on American young consumers, mobile viral marketing attitude, intent and behavior
Yang, Hongwei Chris
;
Zhou, Liuning
- In:
Journal of targeting, measurement and analysis for marketing
19
(
2011
)
2
,
pp. 85-98
Persistent link: https://www.econbiz.de/10009270766
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