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~person:"Baumgarth, Carsten"
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B-to-B-Marketing
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Business-to-business marketing
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Baumgarth, Carsten
Tomczak, Torsten
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Esch, Franz-Rudolf
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Knörle, Christian
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Strödter, Kristina
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King, Ceridwyn
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Schmidt, Marco
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
2
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Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken : empirische Belege und Managementempfehlungen
Baumgarth, Carsten
;
Schmidt, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 333-356)
.
2010
Persistent link: https://www.econbiz.de/10003909982
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2
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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