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~person:"Judson, Kimberly M."
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Judson, Kimberly M.
Tomczak, Torsten
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Services marketing quarterly
1
The journal of product & brand management
1
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ECONIS (ZBW)
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Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj
;
Buff, Cheryl L.
;
Aurand, Timothy W.
; …
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 210-217
Persistent link: https://www.econbiz.de/10003993652
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2
Building a university brand from within : university administrators' perspectives of internal branding
Judson, Kimberly M.
;
Aurand, Timothy W.
;
Gorchels, Linda
; …
- In:
Services marketing quarterly
30
(
2009
)
1
,
pp. 54-68
Persistent link: https://www.econbiz.de/10003839174
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