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subject:"Business-to-business marketing"
~isPartOf:"Business-to-business brand management : theory, research and executive case study exercises"
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Business-to-business marketing
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Austria
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Keller, Kevin Lane
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Business-to-business brand management : theory, research and executive case study exercises
Industrial marketing management : the international journal for industrial and high-tech firms
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Brand the Future : systematische Markenentwicklung im B2B
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Marktorientierte Unternehmensführung
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Building a strong business-to-business brand
Keller, Kevin Lane
- In:
Business-to-business brand management : theory, …
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(pp. 11-31)
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2009
Persistent link: https://www.econbiz.de/10008661023
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