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subject:"Business-to-business marketing"
~language:"eng"
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Search: subject_exact:"Behavioural branding"
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Business-to-business marketing
Internal branding
65
Interne Markenführung
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Brand management
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Brand equity
10
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Baumgarth, Carsten
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Business-to-business brand management : theory, research and executive case study exercises
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ECONIS (ZBW)
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Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
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2
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
3
Building a strong business-to-business brand
Keller, Kevin Lane
- In:
Business-to-business brand management : theory, …
,
(pp. 11-31)
.
2009
Persistent link: https://www.econbiz.de/10008661023
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