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subject:"Business-to-business marketing"
~subject:"Markenpolitik"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Behavioural branding"
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Business-to-business marketing
Markenpolitik
Internal branding
81
Interne Markenführung
81
Leadership
14
Personalführung
14
Brand image
13
Markenimage
13
Corporate culture
12
Unternehmenskultur
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Corporate reputation
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HR marketing
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Brand equity
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Deutschland
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Germany
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Markenwert
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Brand management
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Beziehungsmarketing
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Human Resource Management
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Personalmanagement
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Relationship marketing
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Work behaviour
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B-to-B-Marketing
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Betriebliches Bildungsmanagement
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Customer integration
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Employer-provided training
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Narrative Methode
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Narrative method
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Baumgarth, Carsten
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Schmidt, Marco
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Themann, Christian
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Tipke, Justin
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Brand the Future : systematische Markenentwicklung im B2B
1
Business-to-business brand management : theory, research and executive case study exercises
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ECONIS (ZBW)
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Brand Commitment als Katalysator
Themann, Christian
;
Tipke, Justin
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 61-66)
.
2017
Persistent link: https://www.econbiz.de/10011565726
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2
Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken : empirische Belege und Managementempfehlungen
Baumgarth, Carsten
;
Schmidt, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 333-356)
.
2010
Persistent link: https://www.econbiz.de/10003909982
Saved in:
3
Building a strong business-to-business brand
Keller, Kevin Lane
- In:
Business-to-business brand management : theory, …
,
(pp. 11-31)
.
2009
Persistent link: https://www.econbiz.de/10008661023
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