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~subject:"Brand"
~isPartOf:"Management and information technology in the digital era : challenges and perspectives"
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Brand
Brand image
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Brand management
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Consumer attitudes
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Consumer behaviour
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Luxury goods
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Luxusgüter
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Markenartikel
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Markenführung
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Markenimage
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Narcissism
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Online retailing
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Online-Handel
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Thailand
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Verbrauchereinstellung
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brand experience
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luxury purchase behaviour
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materialism
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online buying intentions
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Abu Bakar bin Abdul Hamid
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Anusara Sawangchai
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Cavaliere, Luigi Pio Leonardo
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Chanyanan Somtawinpongsai
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Mohsin Raza
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Management and information technology in the digital era : challenges and perspectives
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of retailing and consumer services
3
African journal of business and economic research : AJBER
1
Asia Pacific journal of marketing and logistics
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Berichte aus der Betriebswirtschaft
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Corporate reputation review
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International journal of internet marketing and advertising : IJIMA
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Journal of marketing communications
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Journal of strategic marketing
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Management decision : MD
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Special topics in economics & management
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The journal of brand management : an international journal
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The journal of product & brand management
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Wettbewerb und Regulierung in Medien, Politik und Märkten : Festschrift für Jörn Kruse zum 65. Geburtstag
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Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
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