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~subject:"Brand"
~subject:"Social Web"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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International journal of advertising : the quarterly review of marketing communications
Journal of retailing and consumer services
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International journal of internet marketing and advertising : IJIMA
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Technological forecasting & social change : an international journal
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E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
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Handbook of research on integrating social media into strategic marketing
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Following brands on Twitter : an extension of theory of planned behavior
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Sung, Yongjun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 421-437
Persistent link: https://www.econbiz.de/10011567056
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