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~person:"Usunier, Jean-Claude"
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Usunier, Jean-Claude
Yamamoto, Yoshikazu
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International journal of electronic commerce : IJEC
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Journal of business communication : JBC
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ECONIS (ZBW)
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The influence of high- and low-context communication styles on the design, content, and language of business-to-business web sites
Usunier, Jean-Claude
;
Roulin, Nicolas
- In:
Journal of business communication : JBC
47
(
2010
)
2
,
pp. 189-227
Persistent link: https://www.econbiz.de/10003970384
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2
Cultural, national, and industry-level differences in B2B web site design and content
Usunier, Jean-Claude
;
Roulin, Nicolas
;
Ivens, Björn Sven
- In:
International journal of electronic commerce : IJEC
14
(
2009/10
)
2
,
pp. 41-87
Persistent link: https://www.econbiz.de/10003928869
Saved in:
3
B2B web sites : advertising or relationship development?
Usunier, Jean-Claude
;
Ivens, Björn Sven
;
Roulin, Nicolas
-
2008
Persistent link: https://www.econbiz.de/10008799158
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