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Customer satisfaction
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Mazanec, Josef A.
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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"Zauberlehrlehrlings BeSEM" - oder "was Anwender über Ge- und Missbrauch des Structural Equation Modeling in der betriebswirtschaftlichen Forschung wissen sollten"
Mazanec, Josef A.
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
52
(
2007
)
1
,
pp. 25-30
Persistent link: https://www.econbiz.de/10003442827
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