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~isPartOf:"European journal of marketing : EJM"
~subject:"Celebrity-Werbung"
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Celebrity-Werbung
Athletes
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Sportler
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Celebrity endorsement
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Consumer behaviour
2
Konsumentenverhalten
2
Sponsoring
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Sponsorship
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Advertising effects
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China
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Cognition
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Endorsement
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Frauen
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Hong Kong
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Hongkong
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Astous, Alain d'
1
Brock, James L.
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Carrillat, François A.
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Liu, Matthew Tingchi
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European journal of marketing : EJM
International journal of sports marketing & sponsorship
8
International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of sport management : the official journal of the North American Society of Sport Management
4
Journal of advertising research
3
Journal of business research : JBR
3
Journal of promotion management : innovations in planning and applied research
3
Psychology & marketing
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Young consumers : insight and ideas for responsible marketers
3
European Sport management quarterly : ESMQ
2
International journal of advertising : the review of marketing communications
2
Journal of sports economics
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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Marketing letters : a journal of research in marketing
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Asia-Pacific journal of business administration
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Brand research : [an outcome of the second International Conference on Brand Management]
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Brands : interdisciplinary perspectives
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Economics, management and financial markets
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Fontys Venlo - publication of applied sciences
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Gabler Edition Wissenschaft
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Global business review
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Innovation: organization & management : IOM
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International journal of advertising : the quarterly review of marketing communications
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International journal of applied business and economic research
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International journal of retail & distribution management
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Journal of business & economics research
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Journal of consumer behaviour : an international research review
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Journal of customer behaviour
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Journal of economics and finance
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing research : JMR
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Journal of promotion management : JPM
1
Journal of strategic marketing
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Market : review for marketing theory and practice
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Organizations and markets in emerging economies
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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
2
Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi
;
Brock, James L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1214-1235
Persistent link: https://www.econbiz.de/10009267029
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