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Selecting a female athlete endorser in China : the effect of attractiveness, match-up, and consumer gender difference
Liu, Matthew Tingchi
;
Brock, James L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1214-1235
Persistent link: https://www.econbiz.de/10009267029
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