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~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Bozman, Carl S."
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Intangible and tangible value : brand equity benefits associated with collegiate athletics
Bozman, Carl S.
;
Friesner, Dan
;
McPherson, Matthew Q.
; …
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 261-284
Persistent link: https://www.econbiz.de/10011482391
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