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isPartOf:"Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport"
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Athletes
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Sportler
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Celebrity endorsement
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Celebrity-Werbung
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Brand image
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Brand management
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Deutschland
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Germany
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Markenführung
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Hofmann, Julian
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
Journal of sports economics
119
Journal of sport management : the official journal of the North American Society of Sport Management
64
Sport management review
53
European Sport management quarterly : ESMQ
49
International journal of sport management and marketing : IJSMM
43
International journal of sport finance
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
31
Applied economics
26
International journal of sports marketing & sponsorship
23
Discussion paper series / IZA
21
Sport and migration : borders, boundaries and crossings
18
Applied economics letters
17
Economic inquiry : journal of the Western Economic Association International
15
Department of Economics working paper
12
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
11
NBER working paper series
11
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
Working paper / National Bureau of Economic Research, Inc.
10
Eastern economic journal
8
IZA Discussion Paper
8
NBER Working Paper
8
Sport, Business and Management : an international journal ; SBM
8
Discussion paper and working paper series / QUT School of Economics and Finance
6
Journal of business research : JBR
6
Journal of economic behavior & organization : JEBO
6
Scottish journal of political economy : the journal of the Scottish Economic Society
6
Atlantic economic journal : AEJ
5
Contemporary economic policy : a journal of Western Economic Association International
5
Middlebury College working paper series
5
Schriftenreihe Sportökonomie in Forschung und Praxis
5
Sportökonomie
5
Working papers / Department of Economics, West Virginia University
5
Young consumers : insight and ideas for responsible marketers
5
European journal of operational research : EJOR
4
Journal of advertising research
4
Journal of labor economics
4
Journal of marketing for higher education
4
Journal of risk and financial management : JRFM
4
Labour economics : official journal of the European Association of Labour Economists
4
New horizons in the economics of sport
4
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ECONIS (ZBW)
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Stars als Human Brands im Sport : ein State of the Art
Hofmann, Julian
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 215-233)
.
2014
Persistent link: https://www.econbiz.de/10010354048
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2
Prominente Sportler als Testimonials in der Werbung
Kilian, Karsten
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 195-213)
.
2014
Persistent link: https://www.econbiz.de/10010354049
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3
Grundlegende Betrachtung des Sports zur Ableitung von Implikationen für das Markenmanagement im und mit Sport
Könecke, Thomas
- In:
Marken und Sport : aktuelle Aspekte der Markenführung …
,
(pp. 45-72)
.
2014
Persistent link: https://www.econbiz.de/10010354134
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