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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of advertising research"
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Bespielte Medien
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Pre-recorded media
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Advertising effects
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Harvard business review : HBR
Journal of advertising research
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The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
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ECONIS (ZBW)
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Can a whisper boost recall of video advertisements? : exploring the effects of autonomous sensory Meridian response (ASMR) in advertising
Sands, Sean
;
Campbell, Colin L.
;
Mavrommatis, Alexis
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10013435305
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2
Why do we share? : the impact of viral videos dramatized to sell : how microfilm advertising works
Chen, Tsai
;
Lee, Hsiang-ming
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 292-303
Persistent link: https://www.econbiz.de/10010419822
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3
Blockbuster's former CEO on sparring with an activist shareholder
Antioco, John
- In:
Harvard business review : HBR
89
(
2011
)
4
,
pp. 39-44
Persistent link: https://www.econbiz.de/10008991407
Saved in:
4
Should you invest in the long tail?
Elberse, Anita
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 88-96
Persistent link: https://www.econbiz.de/10003736018
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