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~type_genre:"Aufsatz in Zeitschrift"
~subject:"Lieferantenmanagement"
~person:"Houston, Mark B."
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Unpacking what a "Relationship" means to commercial buyers : how the relationship metaphor creates tension and obscures experience
Blocker, Christopher P.
;
Houston, Mark B.
;
Flint, Daniel J.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 886-908
Persistent link: https://www.econbiz.de/10009501084
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