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type_genre:"Übersichtsarbeit"
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Search: subject_exact:"Betriebliche Budgetplanung"
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Betriebliche Budgetierung
3
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Budgetierung
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Fuchs, Dion
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Krafft, Manfred
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Schäffer, Utz
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Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
2
Perspektiven der Kommunikationspolitik
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ECONIS (ZBW)
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Direktmarketing und klassische Medien: State-of-the-Art in der Budgetallokation
Peters, Kay
;
Krafft, Manfred
- In:
Perspektiven der Kommunikationspolitik
,
(pp. 81-112)
.
2005
Persistent link: https://www.econbiz.de/10003088034
Saved in:
2
Marketingbudgetierung - State of the Art, Herausforderungen und Lösungsansätze
Reinecke, Sven
;
Fuchs, Dion
- In:
Controlling & Management review / Sonderheft : ZfCM : …
(
2003
)
1
,
pp. 22-31
Persistent link: https://www.econbiz.de/10001762474
Saved in:
3
Budgetierung im Umbruch
Schäffer, Utz
(
ed.
)
-
2003
Persistent link: https://www.econbiz.de/10001755917
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