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~person:"Payne, Adrian"
~isPartOf:"Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention"
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Großbritannien
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
Industrial marketing management : the international journal for industrial and high-tech firms
5
The journal of services marketing
2
The marketing book
2
Customer Relationship Management : the ultimate guide to efficient use of CRM
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Handbook of relationship marketing
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The journal of brand management : an international journal
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Services relationship marketing: a sector case study
Payne, Adrian
;
Frow, Penelope
- In:
Relationship marketing : gaining competitive advantage …
,
(pp. 255-316)
.
2000
Persistent link: https://www.econbiz.de/10001456732
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