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person:"Helmig, Bernd"
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Helmig, Bernd
Kumar, V.
79
Verhoef, Peter C.
55
Han, Heesup
53
Hollebeek, Linda D.
45
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
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Thaichon, Park
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Prentice, Catherine
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Neslin, Scott A.
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Vrontis, Demetris
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Heinonen, Kristina
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Hyun, Sunghyup Sean
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Klaus, Philipp
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Lemon, Katherine N.
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Ruyter, Ko de
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Bang, Nguyen
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Karjaluoto, Heikki
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Payne, Adrian
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Bruhn, Manfred
22
Reinartz, Werner J.
22
Edvardsson, Bo
21
Eggert, Andreas
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Gustafsson, Anders
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Rather, Raouf Ahmad
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International journal of nonprofit & voluntary sector marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of service research : JSR
1
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ECONIS (ZBW)
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Segmenting nonprofit stakeholders to enable successful relationship marketing : a review
Rupp, Christine
;
Kern, Sarah
;
Helmig, Bernd
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 76-91
Persistent link: https://www.econbiz.de/10010520445
Saved in:
2
Why do donors donate? : examining the effects of organizational identification and identity salience on the relationships among satisfaction, loyalty, and donation behavior
Boenigk, Silke
;
Helmig, Bernd
- In:
Journal of service research : JSR
16
(
2013
)
4
,
pp. 533-548
Persistent link: https://www.econbiz.de/10010203502
Saved in:
3
What do we know about the identity salience model of relationship marketing success? : a review of the literature
Michalski, Silke
;
Helmig, Bernd
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10003762584
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