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person:"Helmig, Bernd"
~person:"Palmatier, Robert W."
~subject:"Marketing management"
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Search: subject_exact:"Beziehungsmanagement"
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Marketing management
Beziehungsmarketing
58
Relationship marketing
58
Hospital
11
Krankenhaus
11
Consumer behaviour
10
Konsumentenverhalten
10
Marketingmanagement
9
Deutschland
8
Germany
8
relationship marketing
8
Lieferantenmanagement
7
Supplier relationship management
7
Firm performance
5
Market research
5
Marktforschung
5
Nonprofit marketing
5
Nonprofit-Marketing
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Unternehmenserfolg
5
Dienstleistungsmarketing
4
Innovation
4
International marketing
4
Internationales Marketing
4
Kundenbindungsprogramm
4
Kundenmanagement
4
Loyalty program
4
Qualitätsmanagement
4
Salespeople
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Services marketing
4
Theorie
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Theory
4
Verkaufspersonal
4
Customer integration
3
Customer retention
3
Customer satisfaction
3
Estimation
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Kundenbindung
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Kundenintegration
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Kundenzufriedenheit
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Marketing theory
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Helmig, Bernd
Palmatier, Robert W.
Bruhn, Manfred
17
Homburg, Christian
17
Kumar, V.
15
Terho, Harri
9
Grönroos, Christian
8
Verhoef, Peter C.
8
Bauer, Hans H.
7
Wilde, Klaus D.
7
Fink, Klaus-J.
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
Neslin, Scott A.
6
Quach, Sara
6
Stango, Victor
6
Casidy, Riza
5
Finne, Åke
5
Gupta, Sunil
5
Hippner, Hajo
5
Hollensen, Svend
5
Krafft, Manfred
5
Ormrod, Robert P.
5
Payne, Adrian
5
Petersen, J. Andrew
5
Ratten, Vanessa
5
Schumann, Jan Hendrik
5
Sheth, Jagdish N.
5
Vrontis, Demetris
5
Bjerre, Mogens
4
Dannenberg, Holger
4
Ehrlich, Evelyn
4
Eisingerich, Andreas B
4
Fanelli, Duke
4
Gebhardt-Seele, Stephan
4
Günter, Bernd
4
Hennig-Thurau, Thorsten
4
Hougaard, Søren
4
Ko, Eunju
4
Ko, Wai Wai
4
Laukkanen, Tommi
4
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Journal of international marketing
3
AMS review : official publication of the Academy of Marketing Science
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
MSI reports : working paper series
1
Working papers / Faculté des Sciences Economiques et Sociales, Université de Fribourg
1
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
1
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ECONIS (ZBW)
9
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
3
The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
4
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
5
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
6
Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
Saved in:
7
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
8
Von der Marktforschung zur Kundenintegration im Krankenhausmanagement
Helmig, Bernd
-
2004
Persistent link: https://www.econbiz.de/10002062240
Saved in:
9
Die Ermittlung entscheidungsrelevanter Variablen der Wahl von Geburtskliniken als Basis eines effizienten Krankenhausmarketing
Tscheulin, Dieter K.
;
Helmig, Bernd
;
Moog, Ralph
- In:
Zeitschrift für öffentliche und gemeinwirtschaftliche …
24
(
2001
)
4
,
pp. 451-468
Persistent link: https://www.econbiz.de/10001630433
Saved in:
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